Recent research by Kantar has shown that children have a major influence on the sustainable behaviour of their parents. This is also known as the Greta effect. We also see this influence in our races. The children enthusiastically start collecting, repairing and telling the people around them about the textile and e-waste problem. They involve their friends, family and entire neighbourhood! In this way they influence the thoughts and behaviour of their parents and environment.

It is great to read research that has confirmed that our approach works and that together with our new generation we are involving everyone in the circular economy!